Gillette Venus / My skin my way

Every skin has a story told in hair, tattoos and scars.
“Minha pele do meu jeito” is the Brazilian version of Gillette Venus global concept: My skin my way.

We wanted this campaign to be more than just an ad.
We wanted to start a movement. And so we did it.
Every single asset of this project made women share
their own skin stories and how they live their skin their own way.