After a long wait, music festivals started to return to Brazil and Chevrolet is one of the biggest sponsors of Lollapalooza BR.
We created the concept: “This connection will go down in history” to reinforce how the brand connects people through the most connected car: Chevrolet Onix.
Chevrolet is the only one that has an extra day of festival, the #OnixDay an exclusive and totally free day of shows and only Onix owners and people who participate in raffles can attend the shows before everyone else.
